Safer Sleeping Week of Action

What is Safer Sleep Week?

Safer Sleep Week is The Lullaby Trust’s national awareness campaign targeting anyone looking after a young baby. It aims to raise awareness of sudden infant death syndrome (SIDS) and the simple advice that reduces the risk of it occurring. 

We know that greater awareness of safer sleep leads to a decrease in the numbers of babies dying

Sadly around 3 babies a week still die from SIDS and if all parents were aware of safer sleep advice many lives could be saved.  Around 700,000 babies are born every year in the UK and we need to continue to reach out to all new parents with our life-saving message.

Safer Sleep Week Theme

The theme for this year is co-sleeping

We know that many SIDS deaths occur in unplanned hazardous co-sleeping situations and the recent NCMD report highlighted this. 

Open, non-judgmental conversations are crucial to reducing hazardous co-sleeping. We want to create resources and information on safer co-sleeping to reach as many new and expectant parents as possible, regardless of how they plan to sleep. This will allow parents to prepare a safer space for planned co-sleeping or if they fall asleep without intending to. 

How you can get involved

Spread the word

The aim of the week is to reach as Lullaby Trust posts on Instagram, Facebook, LinkedIn and Twitter using the hashtag #SaferSleepWeek, and sharing their free online resources can help us to achieve this. Last year’s campaign reached millions of people on social media alone.